LinkedIn

LinkedIn is the world's definitive professional network and the most important platform for talent acquisition, professional development, and B2B marketing in the digital economy — a platform connecting over one billion members across 200 countries and territories who rely on it to manage their careers, recruit talent, build business relationships, and stay current with the developments that matter most in their industries. Founded in 2003 by Reid Hoffman and a small team of co-founders, LinkedIn was built on an insight that preceded the social networking era: that professional identity and professional relationships were among the most valuable assets an individual possessed, and that a platform purpose-built to manage and leverage those assets would be indispensable in a knowledge economy where careers are built on networks. LinkedIn's talent solutions — LinkedIn Recruiter, LinkedIn Jobs, and LinkedIn Talent Insights — are the primary hiring infrastructure for a substantial proportion of the world's professional workforce, giving organizations direct access to passive candidates, detailed professional profiles, and sophisticated search and matching capabilities that make it the most efficient talent sourcing platform ever built. LinkedIn Learning, the platform's professional education offering with over 21,000 expert-led courses, enables organizations to upskill their workforces at scale across business, technology, and creative disciplines. LinkedIn's content feed, newsletter platform, and thought leadership distribution capabilities have made it the most important channel for B2B content marketing and executive brand building in the professional world. LinkedIn Marketing Solutions — encompassing Sponsored Content, Message Ads, Dynamic Ads, and the LinkedIn Audience Network — gives B2B marketers access to the most precisely targetable professional audience in the world, with targeting parameters spanning job title, seniority, company size, industry, skills, and educational background that no other platform can match for professional precision. Microsoft's acquisition of LinkedIn in 2016 for $26.2 billion has enabled deep integration between LinkedIn's professional graph and Microsoft's productivity, CRM, and enterprise software products, creating a combined platform of extraordinary utility for sales, marketing, and talent organizations. For any business whose customers, employees, or partners are professionals, LinkedIn is not merely an advertising platform — it is the infrastructure of professional life itself.